ISO50 clothing line is an extension of so-called visual work of artist and musician Scott Hansen. The line was started 3 years ago to compliment many prints Scott was already selling under brand ISO50. The idea, as he told me, was a shirt with minimal branding; and minimal, but striking designs. Well, designs may look simple but they're not actually. T-shirts like Command, Roots (picture above) and Past Is Prologue are just few examples that minimalist doesn't mean forgetting small details.
Above all, I think Scott is color genius; he carefully picks constant combination of T-shirts and designs' color element that represents ISO50. There are currently 25 tees on a shop with (most of) all available in Men and Women size. All shirts are printed on American Apparel and sold for $21.99 each [visit]
---------------------------
source & image: www.iso50.com
continue reading: Blake Hamster Releases.../ Monsieur Poulet Community.../ Last Edition of Subedition.../ Chapter 2 is "Seven Souls.../
